THE imMEDIAte-Intent & Crown Industries/MTI

BULK E-MAIL SURVIVAL GUIDE

Table of Contents

Introduction

Welcome. The first thing we want to tell you is "Bulk E-mail really works!!!!" We have never seen anything else that can so quickly boost a small business into near famous recognition. We sit back while the computer advertises to thousands of people around the world everyday for free! Bulk E-mail has turned thousands of people into highly successful business people.
Bulk E-mail is all about the ability of the small businessman/woman to reach as many people as the huge corporations do each day. We know some of you may not have much business experience or computer experience. Experience in both of these areas is helpful, but you will still do fine if you do your homework and study the Internet and all of the other intelligent marketers on the net. Soon you will be a part of this very profitable business system and your website and business will see a major increase in new net visitors.

BULK E-MAIL

We want you to think about this: Last year over 7,000 people ordered this information you are reading right now, but now offer it for FREE. Those 7,000 people each paid $14.95 a copy for this information because they had themselves received bulk e-mails about it in about 25,000 e-mail boxes. 2% of the delivered addresses signed up for the information packet you are reading at this very moment. This is proof of the power of bulk e-mail. If you like the idea of FREE ADVERTISING, you will definitely want to start Bulk E-mailing today!!
Let us teach you how to write a great e-mail sales letter and send it daily for free. Five years ago no one in the world would have believed it if told that in 1998 anyone with a computer could advertise to over 25,000 daily. With a good e-mail sales letter, about 2% who receive your e-mail advertisement will become customers. And it's the greatest feeling in the world when your business begins to take-off

MORE FACTS ABOUT BULK E-MAIL

For a long time national television has been the greatest possible place to advertise business. But, who can afford those kind of ridiculous price rates? The average businessman will never have a commercial non-TV.
So-ooo talk reality here. Let's investigate something the average businessman can start doing today to advertise to the entire world.

Now that there is special software that enables you to send e-mail to every e-mail box in the world, television will eventually take a back seat. Just think about how much a 30-second television ad on a major station would cost... hundreds of thousands of dollars. Now think about how much it would cost to send out a hundred thousand e-mails. Once you have an Internet service provider, it doesn't cost you a penny to send e-mail, all right, maybe only your telephone rental cost. That means you can send your advertisement to over 25,000 people every day, every week, every month, every year, practically free for the rest of your life. If you have a good ad, imagine how much pure profit you will make since all your advertising is practically free. And the best part of all about sending Bulk E-mail is that you can target it so that everyone sent your ad, "has to read at least the subject line of your e-mail". With television ads, people usually go to the kitchen when the ads start. Or, with magazines and newspapers people usually just bypass the ads. But with bulk e-mail... 100% of the people you send it to will be forced to read at least the subject line of your ad. That's incredible!
There's nothing else like it, and we doubt there ever will be again.

GETTING STARTED

Assuming you already own a computer, the first thing you will need to do is purchase a decent Bulk Email Marketing Programme together with an E-mail Extractor. What's the difference? The Primary difference is that an E-mail Programme is a bulk e-mail software program that connects to your ISP's e-mail server and sends your email through their server. Since you are using their e-mail server to send your e-mail through, they can see just about everything you are sending. You must understand that your ISP has a special expensive computer in their office that is used only for sending and processing email. Good E-mail Marketing Programmes will connect to that expensive computer system. Now as you can imagine most ISP's don't exactly appreciate you sending thousands of pieces of unsolicited bulk e-mail through their system. That's where Desktop Server 98 comes in. You see, this programme basically turns your computer into your own private e-mail server. This way your ISP can't really see what you are sending. So the basic rule of thumb is this: If you plan on sending lots of unsolicited bulk e-mail you should use this programme.
But keep in mind, although this programme does a great job at hiding your identity from your ISP and protecting your account, it is still possible on rare occasions for your ISP to get complaints.

SENDING OUT YOUR LIST

Once you have a list of fresh e-mail addresses and a perfect sales letter ready to send out, there are a few pointers we should mention. First of all, be sure never to use a fake return address as your return address when doing a bulk e mailing. There are a couple reasons why you never want to do this:
Reason #1: Most ISP's are programmed not to accept e-mail from an email address that is not registered. This means that if you use a fake return address, many of the e-mails you are trying to send will be rejected.
Reason #2 It's now become the law that you must use a valid return address of your own when doing a bulk e-mailing. It's actually very easy to get a good valid return address to do your bulk e-mailing. Just get a free e-mail box and use that. You can find places that offer free e-mail by just going to your favourite search engine and typing in "Free E-mail." Then once you have an e-mail box, you will be able to read your responses from your bulk e-mailing and you will be following the law.

TO BE IN FULL COMPLIANCE WITH THE LAW

If you want to really show that you are in full compliance with the law and
are completely legal, you may wish to copy and paste this statement below
into the beginning or end of your email.

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This ad is being sent in compliance with Senate bill 1618, Title 3, section 301. http://www.senate.gov/~murkowski/commercialemail/S771index.html

Here is a more detailed version of the legal notice above:

This message is sent in compliance of the new e-mail bill: SECTION 301. Per Section 301, Paragraph (a)(2)(C) of S. 1618,

http://www.senate.gov/~murkowski/commercialemail/S771index.html

Further transmissions to you by the sender of this email may be stopped at no cost to you by sending a reply to this email address with the word "remove" in the subject line.

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By pasting the above announcement into all of the unsolicited emails you send, people will realise that you are obviously not breaking any laws. And that's a very important point that should be made.
We would also recommend that you target your advertisements. What does this mean?
When you are collecting email addresses, you can search for them by a keyword to make sure you are sending your unsolicited emails to people that are likely to be interested. In fact, it might interest you to know that the true definition of a spammer, is someone who sends mass unsolicited email to people at random. Without giving a thought or care to whether or not they are likely to be interested.
We think most people on the Internet would agree that a person who spends a lot of time trying to collect targeted email addresses is not a spammer. But there are still many people who like to call anyone who sends email advertisements a spammer.

START-UP COST OF BULK E-MAILING

Most businesses have a start up cost, the only start up cost you will have is the cost of the Bulk E-mail software. And If you follow instructions, this programme could easily pay for itself in the first couple days of using it.
Good bulk e-mail software does most of the work for you. It pulls thousands of e-mail addresses into your computer, then when you are ready; it sends your message to all of them at a fast rate of speed. You can advertise practically free for your entire life as long as you have an Internet provider. The software may seem expensive, but it's really not when you consider that you can make a six figure income every year by using it. You will probably even find some business people you know who will pay you to do some advertising for them and offer to pay good money to do it although it pays to try to stay focused on your own business ventures.
Once you have a Bulk E-mail program installed on your computer, you will then need to have an Internet service provider. You probably already have one already, but if you don't, get one, many are free today. Next you will need to learn how to get thousands of e-mail addresses to send to. That's why it's very important to make sure you buy Bulk E-Mail software that automatically gets millions of e-mail addresses off the internet for you such as this recommendation.

There are 3 basic types of e-mail extractors on the market:

1. Website e-mail extractor: The website e-mail extractor vacuums thousands of addresses from websites and stores them in your computer.

2. Data Base e-mail extractor: The data base e-mail extractor. You just type in a keyword to search for and it will go into secret databases on the Internet and pull e-mail addresses at incredible speeds. What are secret databases on the Internet? Secret databases are places where companies store the e-mail addresses of millions of Internet users.

3. News Group extractor: News Groups are a giant bulletin board on the Internet where millions of people go to ask questions and post answers to their favourite hobbies and topics. They also post advertisements. As you can imagine, most of these people have e-mail addresses just waiting there for you to collect them. This programme does this fast and easy. Extracting e-mail addresses from the news groups, you will need to find out your "news server address" Call your ISP's tech support and ask what your "news server address is." If they ask you why you need it, just tell them you are using a news group reader and you need it for that. Remember that your ISP cannot even tell when you are extracting e-mail addresses. That done... Online, it loads up all the thousands of different groups. Once all groups are loaded, this programme will begin extracting thousands of e-mail addresses from the groups. For Example. If you want to extract e-mail addresses from news.mci.com, you must first be a member of MCI's ISP, and then you must sign online with MCI, and use MCI's news server. In other words, you can't be online with AT&T and use MCI's news server.

DON'T PURCHASE LISTS OF E-MAIL ADDRESSES

IMPORTANT NOTICE: Never buy lists of e-mail address. Lists are almost always full of mostly old, fake, and undeliverable e-mail addresses. And the few deliverable e-mail addresses on these lists for sale are usually grumpy people who have been blasted with e-mail advertisements from the hundreds of other bulk e-mailers who are using that same identical list.
BOTTOM LINE: "Always harvest your own fresh e-mail addresses!" with a program like this ALWAYS!!! try to do a good job targeting your addresses. Example: If you are selling golf equipment on the internet, type keywords to search for like, golf, golfers, putting, tee time, golf balls, 9 iron, club house, etc. You won't believe how much better of a response you will get when you target your emails. Most receivers have a lot more respect for bulk e-mailers who target their lists.
Bulk E-mail software Extractors usually come with simple instructions on pulling e-mail addresses from the Internet. Watching your computer pull in thousands of e-mail addresses is a spectacular event. This "harvesting of addresses" by your computer can either be collecting e-mail addresses or sending out your advertisements as if having an employee that is willing to work for you 24 hours a day, 7 days a week, for free except, computers never get tired, so they make great workers. While it's doing this, you can spend your time doing other things.

SALES LETTERS

Bulk E-mail is all about sending people an e-mail that tells them how they can get more out of life by visiting your website or purchasing your products and or services... a means to suck money out of people's pockets. There is no way we can stress the importance of a well-crafted sales letter. Your whole bulk e-mailing campaign depends solely on the quality of "your sales letter". When you send out a great e-mail sales letter, money pours in. Of course experiment in order to find out what type of e-mail sales letter impress people. Send the same amount... say 1,000 of each e-mail sales letter out possibly from 3/5 different e-mail addresses (a total of 5,000 e-mails). Then check to see which e-mail box has the best response in it... delete the 4 sales letters that didn't get great responses, and keeping the one that did. Once you have a sales letter that stands out among the others, you can use that one for a long time. It will continue to produce orders and make you money day after day. Below are some valuable tips when writing an e-mail sales letter:

1. Keep your e-mail sales letter under 2 pages long.
2. Be yourself. Talk like you are talking to a friend. People like to identify with the writer, and feel like they know him/her. Study every word very carefully to see what exactly makes a great sales letter,. borrow bits and pieces of other people's sales letters to come up with your own masterpiece, keep all your sales letters short and to the point, try to keep the reader curious, a short punchy letter is a great way to do that.

WHEN YOU WRITE A SALES LETTER, ALWAYS MAKE YOUR HEADLINE ABSOLUTELY INCREDIBLE AND AMAZING!!!

The headline/subject of your e-mail is extremely important. When someone opens their e-mail, this will be the first thing they see. And this first line will determine whether or not they are going to read your e-mail or delete it... Peak the readers curiosity, a headline that really pulls them in. The reader must think: "Wow! ...I have got to read this. If I don't read this, I'll always wonder what this e-mail was about."

THE SUBJECT LINE OF YOUR E-MAIL IS ALSO VERY IMPORTANT!

You have two choices when it comes to writing your subject line.
Choice #1 You can use the honest approach and say something like "Find out how to boost your business."
Or Choice #2 You can be a little bit deceptive and say something like "Hi, this is for you"
With Choice #1 the reader knows it's a commercial advertisement and can delete it before reading it. But the reader often appreciates the ability to know if it's and ad before reading it. But with Choice #2 the reader is almost forced to open the e-mail and read it because there is a small chance that the e-mail is from a friend or business associate. So Choice #2 gets the reader to open the e-mail, but it can also make a few people a little angry that you tricked them into opening the e-mail. Try both methods.

STILL NOT SURE If BULK E-MAIL IS FOR YOU?

FAQ's: about bulk e-mail software:
Is Bulk E-mail software easy to use?
Even if you know very little about computers, it shouldn't take long to be using the software. This programme takes the average person very little time to learn. This software will turn your computer into one of the most powerful advertising tools in the world today.

Can I buy Bulk E-mail software at my local software store?
Generally, you will not find any Bulk E-Mail software in stores

Is Bulk E-Mail legal?
It's legal if you follow a few basic rules such as never using a fake return e-mail address. You should also include your phone number and your business address in your e-mail. Lastly, the law says you must keep a responsible remove list to prevent sending unsolicited e-mail to those that don't want it.

"TAKE ACTION!"
"There are power in numbers" by reaching so many people you will practically be assured of getting results.

POSSIBLE CAUSES OF TROUBLE USING BULK E-MAIL

When I send myself an e-mail to my own e-mail box, it doesn't seem to get there? ...Why?
ANSWER: Make sure you are not using a fake e-mail address as your return e-mail address. Also, most programmes aren't made to send out one e-mail. It was built to send out thousands of e-mails. So do an experimental e-mailing to your own e-mail box, being sure to load in at least 5 e-mail addresses, including your own. Check all of your email boxes, if you are still having trouble getting your e-mail to arrive in your own e-mail box, try changing your return e-mail address in the "Options" / "Preferences" section to one of your new free e-mail boxes you opened or to any owned email address. Sometimes certain return e-mail addresses actually work better than others. Experiment using different valid return e-mail addresses to see which one gets the mail delivered the fastest and most reliably.
It looks like my mailing is finished, but the programme shows that it is still sending. When is it finished?
When this happens, the programme is basically done with the mailing. When it seems like it's taking a while to finish a mailing, it is actually just trying to send to a few e-mail addresses that were taking a long time to send. It's ok to just click "Cancel" and "Close" or "Exit" and close out the program once it shows all your e-mail has been delivered. By closing it a little early like that, you will only prevent a few e-mail addresses from being delivered.

I CAN'T SEEM TO SEND BULK E-MAIL TO AOL. IN FACT WHEN I SEND A BULK E-MAIL TO MY OWN AOL E-MAIL BOX, IT DOESN'T GET THERE.

You will soon find out that AOL spends a lot of money and effort to block bulk e-mail from getting in. The only software that will reliably get your bulk e-mail delivered to AOL is a marketing. Again, just be sure to use your real return e-mail address or use a free e-mail box that you sign up for.

MYTHS AND RUMOURS

You will see bulk e-mailers that claim to send at speeds of up to 250,000 e-mails per hour. While this sounds great, you should know that it's not possible to legally send out at those speeds. The programs that advertise these high speeds usually require you to use the resources of other companies and ISP's. And if you use an e-mail server that you don't have permission to use, that is stealing. Steer clear of fast talkers who tell you about sending 250,000 per hour. Following the law using a standard connection, expect to send out about 5,000 e-mails per hour. You would have a hard time coming up with more good quality fresh email addresses to send than that per hour. Remember, never by lists. ALWAYS HARVEST YOUR OWN FRESH EMAIL ADDRESSES!!

What does the term Spam exactly mean?
Spam is a tasty meat product that is perfect for all occasions. Well.... That's true, but when people use it in reference to bulk e-mail they just call it Spam because there so much of it....kind of like Spam (the meat product.)
Can I get kicked off my ISP?
Yes, it is possible to get kicked off your ISP, keep a list of ISP's so you could if needs be quickly sign up with a new one, the term "Disposable" or "Throw-away" ISP is quite common.

IMPORTANT NOTICE: NEVER SIGN ANY AGREEMENTS WITH AN ISP

I have received emails from other people that are in colour, and have different sized letters and all that fancy stuff. Can I do that too?
Answer: You really should never send bulk email in colour or with any fancy stuff like underlines, bold, large fonts or anything other than plain text because about 30% of the people on the net can't read that fancy email, due to older software or older computers. Sending colour e-mails to those who don't have the proper email software means, the email will look like strange computer codelike this:

<HTML></P><P ALIGN=CENTER><FONT COLOR="#000080" SIZE=3 We have a great new product I thought you might be interested in hearing about. PTSIZE=10><B> </FONT><FONT COLOR="#0000ff" SIZE=4 PTSIZE=12><I>
Please respond to this email with the words "More Info" in the subject line for more. </FONT><FONT COLOR="#000000" SIZE=3 PTSIZE=10></B></I>* To be removed fro">here</A<</FONT><FONT COLOR="#346df7" SIZE=3 PTSIZE=10><BR>
;

Enough said: Simply send plain text with nothing fancy on it and you'll do fine if you have a good sales letter.

Question: I get bulk emails from people that have a hyper-link so that when you read the email, you can just click on the link and it takes you right to their website. How can I do that?

Answer: It's easy, you don't have to do anything. Most email software automatically turns website addresses into hypertext links. Also most email software is smart enough to make anything with an @ symbol a hypertext link. So don't worry your self about how to do this. It's totally automatic, so forget about it and start bulk emailing.

WHAT ELSE DO YOU NEED TO KNOW?

We sell the most user friendly bulk e-mail programs on the market.. You can be making excellent money the first week you receive the software. The software should more than pay for itself in the first couple days of using it. This software should be the best investment you make in your entire life. You will require at least a 486 or Pentium computer with Windows 95 and at least 8 MB of RAM. This software comes with unlimited customer support and this programme even has simple instructions built right into the program.





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